Panerai's Foray into Web3 Marks A New Era for Watch Brands
11 days ago - By Luxuo
Earlier in March, Florence-based watch manufacture Panerai announced its entrance into Web3. The watchmaker has partnered with leading NFT platform Arianee to enhance consumers' journey in the digital world. The latest luxe timepiece to accompany Panerai's new venture is the Radiomir Eilean Experience Edition. A total of only 50 pieces are available, and collectors looking to buy this limited edition model will also get a yacht trip along the Amalfi Coast and a unique corresponding NFT.
The luxury watch industry has been keeping up with the development surrounding Web3 and its associated...
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