• Fifteen menswear brands you need to know about

    8 days ago - By The Guardian

    Swedish underpants, Scottish watches and bed-to-supermarket shirts... Here are 15 menswear labels you should take note of Born from a skate brand background, Aries has enjoyed a cult following for years. Subversive graphics embody anti-fashion youth movements and trash culture. Price-wise it occupies the sweet spot between top-end high street and designer. The hand-printed tie-dye T-shirts and the Cerne Abbas giant motif fleece designed with artist Jeremy Deller are among our favourites. T-shirt, £95, ariesarise.com
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