• ‘Big shoe isn't working': the ethical footwear brand offering a sustainable alternative

    9 days ago - By The Guardian

    Designed to mimic being barefoot, Vivobarefoot shoes promote natural movement and help feet grow stronger. But there's more to the brand than that - co-founder Galahad Clark also has his sights set on tackling the environmental impact of shoe production Five years ago, Galahad Clark was on a quest to find the world's most perfect feet. His search led him to the crimson sands of the Namibian Kalahari desert, where he met a wizened cobbler from the San bushmen tribe making ersatz sandals from old car tyres. The improvised material may have been rudimentary - hunting restrictions meant the...
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